Industrial Design Alumnus Develops Product Line

Industrial Design alumnus Craighton Berman (BS.IDS ‘02) has developed a line of products that celebrate food and drink, including a coffee maker that is “half sculpture/half functional object.” Of his brand, Manual, Berman says, “We design products for rituals… things that will slow you down… Our coffee pot, it takes time. It’s about putting in the...

Industrial Design alumnus Craighton Berman (BS.IDS ‘02) has developed a line of products that celebrate food and drink, including a coffee maker that is “half sculpture/half functional object.” Of his brand, Manual, Berman says, “We design products for rituals… things that will slow you down… Our coffee pot, it takes time. It’s about putting in the effort, and the effort is worth it.”

Source: archdesign.vt.edu